WHY

As existing, and legacy IP becomes increasingly commoditized and furthermore, undifferentiated - companies, investors, creatives and technologists will be forced to remain agile in their creation process. Urgency to identify, adopt and scale new trends, ideas, and creative experiments, will prove vital as air. This will be the new requirement to capture, engage, and retain new audiences across the globe. Content producers will require an instantly accessible IP pipeline, which satisfies the dramatic increases in media consumption. The access to new IP, stories, and the worlds these stories inhabit will help our partners acquire, engage, and retain niche audiences, while satisfying the growth in pockets of diverse, and global taste clusters. This will also become necessary to help partners in anticipation of brand dilution and content-fatigue, now being witnessed due to the overabundance of legacy IP expansions.

IA serves as a striking counter-punch to the sterilized and sanitized sameness of recycled, repurposed, and refurbished, focus-group-approved ideas. Here at IA, our mission is to challenge our consumers with striking creative visions, bold new ideas, otherworldly experiences, and works across film, teleplay, novella, live-events, and hospitality. A diversity of works, which will allow our partners to create, replicate and scale these concepts across all desired mediums. Ultimately, allowing our fans to feel awakened by our stories, immersed in our worlds, and believe the impossible-through our visionary, and genre-defying works.